PANTONE 15-0343 Greenery
By its refreshing and revitalizing side, Greenery symbolizes new departures
Pantone, the X-Rite company and world color reference and provider of professional color standards for the creative sector, has just designated the colour of the year 2017, PANTONE 15- 0343 Greenery, a fresh and spicy yellow-green evoking the first days of spring, which are reborn and repel the greenery. Evoking lush foliage and the richness of open spaces, the strengthening character of Greenery invites us to take a deep breath and to oxygenate us, for an invigorating break.
As Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains, “if Serenity and Rose Quartz, PANTONE colors of the year 2016, expressed the need for harmony in a chaotic world, Greenery emerges in 2017 to give us hope To which we all aspire in a tormented socio-political landscape. Satisfying our growing desire for unity, regeneration and revitalization, Greenery symbolizes this reconnection that we seek with nature, with others and with a greater objective. ”
The more individuals are immersed in their own modern reality, the greater is their innate need to immerse themselves in the physical beauty and unity inherent in the natural world, an evolution reflected in the proliferation of all the elements evoking Greenery in everyday life, Be it at the level of urban planning, architecture, lifestyle and design choices at the international level. If it was a constant on the outskirts, Greenery is now propelled to the forefront and is omnipresent throughout the world.
True hymn to life, PANTONE 15-0343 Greenery also evokes the vitality and pursuit of personal passions.
“Carrying an incredible dynamism, this tangy yellow-green challenges our desire for expression, exploration, experimentation and reinvention,” explains Eiseman. “Greenery, with its reassuring yet affirmed brilliance, offers us the aplomb and audacity necessary to live our lives as we understand them, at a time when we redefine what makes our success and happiness. “In this spirit of reconnection, exploration and belonging, Pantone has partnered with Airbnb – a community platform to offer unique homes around the world and discover them – to bring Greenery to life through an experiment in early 2017. Collaboration, the first of its kind, was inspired by the vision of Pantone de Greenery and the Airbnb community that offers exceptional travel experiences.
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