Denim! What a fascinating fabric that conquered the world! It is not only a clothing material, is a symbol, a state of mind, an always changing trend!

We wear denim nowadays as a fashion statement. Denim remains a youth and rebellious symbol but it has taken during time a lot of forms and shapes. Denim can be worn straight, short, high waist, washed, painted, with embroideries, with cuts etc. It`s so versatile and resistant! It is made mostly from cotton and has a twill weave. The length warp is blue (from where the dominant color and terminology of blue jeans) and the cross-wise threads are white, very tightly twisted so it is very hard for the dye to penetrate the thread.

Where denim name come from?

We know France as the fashion country. Now, we can outline it once again it by letting you know that denim has its roots here too. Yes, from the fabric called serge originally made in Nimes by the Andre family. Denim was called serge de Nimes but, to be easier to pronounce, it was shortened to Denim.

Denim becomes jean on American lands

In the history of denim, the rugged strong fabric was used by works because of its resistance and durability. Of course, like many of the mediatised things, denim became more and more popular on American lands.

The denim giant Levi Strauss was born back in the 1800s

Back in the 1800s, the American gold miners needed strong clothes for their work. So, denim was the right choice. For this type of demand, Leob Strauss is the one to put the first bricks on the jeans empire along with a Nevada tailor. The businessman then changed his name into the well-known jeans brand Levi and this is where the fashion jeans started.

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